Being Remarkable: What it is [2 of 3]
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I posted an article on Wednesday about being remarkable and some common misconceptions about it. Today’s article will discuss the true essence of being remarkable. The final claim of the previous article was that there is one reality that dictates how remarkable your blog or church will be. Drum-roll please.
Value.
People remark about things that place value in their life. Apple is remarkable because of the value people find in their products. Nordstrom’s is remarkable because of the value of their over-the-top customer service. 37Signals is remarkable because their clients would be worse-off if their products didn’t exist. Is that the kind of value your blog/church is offering people?
When they read your posts, are your visitors compelled to stay and read more? When they walk through your doors, are they compelled to return next week for the second part of the sermon series?
Here are two examples of people doing it right:
1. Blogger: Carlos Whittaker’s blog, Ragamuffin Soul, rarely has extremely useful content. In fact, usefulness is the last word I’d use to describe his blog. However, his blog accomplishes a very specific purpose for his readers; release. Reading his blog makes people smile, which is one of the most valuable things he can give them.
2. Church Leader: Steven Furtick’s church, Elevation Church, is exploding with growth. Many people give excuses for Elevation’s growth; the cool factor, the young factor, the edgy factor, the push-the-envelope factor, the charasmatic preacher factor. Bologna! Furtick preaches solid truth, unashamedly, and with a passion that inspires, challenges, and implores his listeners. He gives them value every week and they can’t get enough.
If you’re trying to reach more people, whether you want more readers or more attenders, then you’ve got to give them value. Don’t abandon flavor, style, pizazz, and ‘the shock factor’ because they go a long way to getting people’s attention in a culture characterized by attention-deficit and high attention-demand. But if you want them to stay, you have to give them value on a regular basis.
To find out how you can offer value on a regular basis, come back Monday. And don’t forget to subscribe to the feed to make sure you don’t miss anything.
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