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Moving toward something bigger than myself.

David Putman Answers 3 Questions

Welcome. I write for church leaders on topics like strategy and communication. Since this is your first visit, don’t forget to subscribe to my RSS feed.David Putman serves as one of the pastors at Mountain Lake Church. He also founded ChurchPlanters.com (with Shawn Lovejoy) in 2006, quickly growing it to become one of America’s largest [...]

8 Steps to Leading Change [Plus Extras]

I just finished a book by John Kotter called Leading Change [buy it here]. Mr. Kotter walks through The Eight-Stage Process of Creating Major Change. Here’s a quick summary with a digestible translation of each objective.

Establish a sense of urgency. Know the size of your immediate mission field or market and identify/discuss real and potential [...]

6 Pitfalls in Tagline Creation: What to Avoid When Writing Your Blog’s Tagline

Your blog’s tagline might suck if…

it’s longer than 5-7 words. (Brevity is key. A long tagline is evidence of a verbose blog.)
it has nothing to do with what you write about. (This kills me. The tagline is the mantra of your blog and should be reflected by every single post.)
it’s too clever for it’s own [...]

The Social Media Gospel: What Your Church Can Learn from Digg

Darren Rowse of ProBlogger.net, a blog about how to make money blogging, posted today about the value of traffic that comes from social media sites like Digg, StumbleUpon, del.icio.us, etc. [Quick explanation: Social media sites are sites that are used to spread news virally to thousands of people in a very short amount of time. [...]

Pop Goes the Church: A Pre-Release Review

Tim Stevens wrote, and will soon publish, a book on church strategy and its relationship to pop culture called Pop Goes the Church: Should the Church Engage Pop Culture?. I received a pre-release copy to review and return for revisions before it went to his publishers. Here are my thoughts.

Thoroughly thought through. Tim obviously put [...]

5 Tools for the Casual Blogger

I love bloggers who take the time to write up tips and tricks to help improve their reader’s blog. However, most of these posts are aimed at more established bloggers who’ve been blogging for a while. What I haven’t found are many posts meant specifically for the novice blogger who has a free Wordpress or [...]

Jesus: The Ultimate Permission Marketer

I’ve written about Seth Godin twice this week concerning his insights and how they effect churches. [Seth Godin Answers 3 Questions & Seth Godin has a Lesson for the Church]
The concept of permission marketing was first made popular by Seth Godin in 1999 when he wrote the book on the subject called Permission Marketing: Turning [...]

Darren Rowse Answers 3 Questions

It’s a real pleasure interviewing Darren Rowse from ProBlogger.net. He’s one of the world’s top authorities on professional blogging and makes a pretty decent living from it himself [well over six figures]. Although many of my readers don’t aspire to be professional bloggers, Darren’s ability to make money blogging is due to his skill as [...]

How to Kill Community on Your Blog

Creating a community is the highest aim for many bloggers. Having a community translates into several great things. Discussion and conversation adds to the value of your blog. Increased readership is always an ego-boost. Plus, a thriving community can drive ad money and affiliate sales. The most robust and active blog communities can be found [...]

Seth Godin Answers 3 Questions

Seth Godin is the #1 business blogger in the world as well as a leading authority in all-things-marketing. His blog is ranked in the top fifteen on Technorati’s top 100 list. For a full listing of his many accolades, impressive accomplishments, numerous published books, and what smart people say about him, check out his “about” [...]