Read Scott

Moving toward something bigger than myself.

kawasaki, berkun, innovation and the Church

Welcome. I write for church leaders on topics like strategy and communication. Since this is your first visit, don’t forget to subscribe to my RSS feed.the Church (universal, but especially in north america) has got to innovate. that’s a no-brainer for most church leaders. at least, i hope it is. the problem comes with implementation [...]

how to justify buying an iPhone

my current mobile phone plan is $20 more than the plan i would use with the iPhone. over the course of 2 years, the savings adds up to the cost of the 4G iPhone. so, the iPhone is FREE!

TOP STORY: boyd’s latest slide design


iPhone

the iPhone infection has reached critical mass and i’m feeling the pressure. right now, i’m in the “figure out the value of my current assets so i can sell them on eBay and buy an iPhone” phase.
also, i’m trying to think of a good way to ask for my birthday presents from everyone two months [...]

vlog review of other blogs

[youtube=http://www.youtube.com/watch?v=stoQMO89L8E]
links i mentioned in this vlog can be visited by looking under the “other good blogs” section to the left.

the genius of publix

publix is a large supermarket chain just like many others. there really isn’t much difference. they don’t market themselves as especially low-priced or gourmet or having rare ingredients that competitors lack. nope, their marketing campaign isn’t like that.
the best thing is that, while their marketing doesn’t differentiate itself from the pack based on one particular [...]

new book: the art of the start

the author, guy kawasaki, has a long history of starting successful companies and funding many more through Garage Technology Ventures, his venture capitalist company that funds new tech startups. here is a link to his blog, how to change the world.
the book is about the principles that go into starting anything new, whether it’s a [...]

i guess you had to be there to get it

why are we supposed to read the Bible everyday? because it makes us feel like we did something worthwhile for a change. (syke!)
it’s a tough question to answer with absolute certainty and sincerity. the answer, “because the Bible says we’re supposed to,” isn’t exactly the truest statement. the Bible itself never actually gives us a [...]

i’m on vacation

that’s why this is so short. on vacation, erica is the boss and she said, “keep it short!” the reason for the exclamation mark is not because she was mad or impatient, but because she was around the corner in the other room.
that’s okay, because i love her!

went to a marketing seminar today

my sister is a sales rep for clear channel, which is a huge company that runs all sorts of media in all sorts of locations all over the world. her region is jacksonville, fl and her radio station is wqik. it’s country music.
she invited me to a meeting about marketing this morning, which i thought [...]